Project no.1 Scoop Ice Cream

Scoop is a classy, approachable, modern take on ice cream branding. With the focus audience being working older adults this brand speaks to their need for a simple dessert that doesn’t scream childish, or sugary.

 

With that in mind, my color palette leans toward a moodier theme. The general attainability of the packaging is led by the more playful logo design and dynamic shapes. A bright pop of color is tied into each design to indicate the flavor of each ice cream container. 

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This brand identity includes a logo, packaging, menu, ice cream freezer design, stationaries (business cards, stickers), social media, shop, and brand guidelines. 

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Sit back and enjoy some simply elegant ice cream.